RIOTHE began as an extraordinary solution to an everyday problem. Surrounded by a mind-numbing assortment of underwear in the department store—varying in fit and quality—our founder and CEO Brian Berger started to wonder how something so essential could be such a pain to buy. Thus, our 18-Hour Jersey Boxer Brief was born...
In the decade-plus since, we've used the same solutions-oriented approach to reconceive a full range of menswear staples, from anti-odor tees to French terry sweats, the difference is in the details—and we don't stop until we get them right.

RIOTHE began as an extraordinary solution to an everyday problem. Surrounded by a mind-numbing assortment of underwear in the department store—varying in fit and quality—our founder and CEO Brian Berger started to wonder how something so essential could be such a pain to buy.
In the decade-plus since, we've used the same solutions-oriented approach to reconceive a full range of menswear staples, from anti-odor tees to French terry sweats, the difference is in the details—and we don't stop until we get them right.